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SOCIAL AND INFLUENCER MARKETING
 INFLUENCER CONTENT-- @Razzfuertez was the winner of the "Nothing Like Speedo" Instagram competition promoting SpeedoUSA's fashion collection. |  INFLUENCER SPONSORED BLOG-- Lynzy & Co.'s pool and beach essentials blog post was the result of a partnership with the Women's Choice Awards. |  INFLUENCER CONTENT-- Product seeding to support a new fashion collection. |
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 INFLUENCER CONTENT-- Developed influencer briefs which includes creative direction, product features and benefits, caption criteria, and all required hashtags and handles and legal agreements to create paid influencer content. |  Influencer Invitations to the Miami Swim Week Event |  INFLUENCER PARTNERSHIPS-- This content was taken during the Speedo USA Miami Swim Week Event. Influencers were invited to a private event at the W Hotel Miami to see and try-on our new Resort collection. |
 PAID PARTNERSHIPS-- Miami Swim Week Influencer content taken at the private suite sporting the new Resort collection. |  MIAMI SWIM WEEK-- Responsible for influencer relations, invitations, budget, hiring vendors, and event planning/ execution |  PINTEREST STRATEGY-- Orchestrated the launch of Pinterest and developed the holiday gift guide strategy. This strategy was designed to bring new consumers to the Speedo site who are looking to discover new ways to get active and fit. |
 INSTAGRAM STRATEGY-- Developed product launch social strategy to reveal and educate consumers of a new competitive suit. 3x3 collage with swipe function showcasing each Speedo athlete in the new suit with a quote speaking to the benefits of the suit. |  LAYDOWN PHOTOGRAPHY-- Laydown imagery captured to support "New Year, New You" fitness campaign. Responsible for creating shot lists for laydown photoshoots. |  INSTAGRAM POST WITH THE HIGHEST ENGAGEMENT-- Goggle giveaway featuring Caeleb Dressel, 2 time Olympic gold medalist. Managed the content calendar for all social platforms and wrote the captions for all posts. |
 INSTAGRAM STORIES STRATEGY-- Developed all Instagram story strategies for new product launches, behind-the-scene photoshoots, athlete messages, etc. Created this post with a "Swipe Up" feature to announce new arrivals. |
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